Online Guitar Lessons

Internet video – the next big thing? It has knocked e-mail right off the charts as the hottest fad online. Sure, videos have been bouncing around the net since it went mainstream, but internet video marketing is still fresh and ripe pickings. It all started rolling with sites like Yahoo and everybody’s favorite, YouTube. Now, new video sites are breaking onto the scene like 1950′s pop-band one-hit wonders. The marketing possibilities are endless, especially for those working on a shoestring budget, because if put together just right, anyone, any company, big or small, can go instantly global.

The first small attempts at internet video marketing happened back in the early 90′s, and were mostly ignored, leaving the online video niche to people with travel tapes, lame home-bloopers and garage-band MTV fodder. Because the market is wide open, you should join the herd before it stampedes. People are tired of reading their advertising but they love watching it.

Do you remember the last advertisement you came across while paging through a magazine? I sure don’t. Marketing big-wigs call it ad blindness. We are so used to being inundated with unsolicited advertising that, unless it’s a real attention grabber, we tend to just tune that advertising out. E-mail isn’t fun anymore, it is work, and e-mail advertisements are just shoved aside like so much junk.

I don’t know about you, but I barely even pay attention to my e-mail nowadays, giving it a quick scan for what’s important and dumping the rest. It seems like every day my e-trash gets fuller and fuller.

Truth be told, most e-mail is never even opened. Why risk an e-bomb? If you don’t know the name, just forget it even came.

For internet marketers, this new trend is murder. Their hard-work simply evaporates with one of those clicks we mentioned earlier, unopened. It’s not hard to see why their jobs are becoming almost impossible nowadays.

But, if you are the owner of a small enterprise, this is all great news. Internet video marketing is poised to fill the vacuum as e-mail goes the way of the dodo.

There are literally hundreds of sites ready to host your unique product video. Or, host it yourself! Set your company apart by hitting YouTube with your customized video marketing message.

If your target market is under 40, you’ve got it made. Gen. X’s and their successors are eating up online video, and internet video marketing is absolutely exploding. Take advantage of it, and send a brilliant visual message to your target audience that a flat old e-mail could never convey!

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